In 2013, many
shoe brands began to make a new attempt, and beginning to bear results.
Take Nike shoes for an example, Mr Zhou said, Nike Air Jordan Shoes set up the front end of a strong market position via retail platform. Nike Air Jordan Retro shoes can not be beat during the history influence. Except the Nike Jordan Series, another Nike footwear not sell very well in the market, the middle and low level shoes need to change the promotion method.
Currently, Nike shoe with customers through two ways of joint operations under the self: the first one is agreed with the customer investment and sharing ratio, the minimum amount, in addition to the fixed divided by partners outside the rest of the whole deal. The second is to conduct joint operations with the distributor, the two sides decided by the contribution of a certain percentage of shares in each enterprise to ensure that agents do not loss, but also to pay salary to the agency, to ensure its profitability.
In both ways, in fact, is a direct import from the enterprise. Nike mode in the terminal supply chain market has a strong voice, continue to shorten the supply chain, reduce production costs, and ultimately get a long-term stable profit, taking the initiative in the increasingly fierce market competition.
Footwear brand will become a watershed year
In Mr Zhou seems that 2014 will be a watershed in the footwear brand, the price war among shoe brands and dealer channels warfare, professional fight a protracted war, war will be inevitable cash.
In such a market situation, the total generation of brands and how they will break through? Mr Zhou recommendations: Firstly. Brands need to clear brand positioning, develop five-year strategic development plan to seize goods at the core, by creating professional management team, good integration of the value chain. Secondly, the total generation from extensive to do retail business model transformation through self- management system, develop a good internal organizational framework and market strategic planning, operational and professional team under implementation team culture, good retail. Thirdly, do retail, we must carry out large-scale operations, the total generation who want to stare at a market area Plough conduct lifestyle Museum, standard shop counters designed rooms, small but beautiful community stores, shops and other stores combination treatment, according to their own products and management features, implement refined management of the store.
Take Nike shoes for an example, Mr Zhou said, Nike Air Jordan Shoes set up the front end of a strong market position via retail platform. Nike Air Jordan Retro shoes can not be beat during the history influence. Except the Nike Jordan Series, another Nike footwear not sell very well in the market, the middle and low level shoes need to change the promotion method.
Currently, Nike shoe with customers through two ways of joint operations under the self: the first one is agreed with the customer investment and sharing ratio, the minimum amount, in addition to the fixed divided by partners outside the rest of the whole deal. The second is to conduct joint operations with the distributor, the two sides decided by the contribution of a certain percentage of shares in each enterprise to ensure that agents do not loss, but also to pay salary to the agency, to ensure its profitability.
In both ways, in fact, is a direct import from the enterprise. Nike mode in the terminal supply chain market has a strong voice, continue to shorten the supply chain, reduce production costs, and ultimately get a long-term stable profit, taking the initiative in the increasingly fierce market competition.
Footwear brand will become a watershed year
In Mr Zhou seems that 2014 will be a watershed in the footwear brand, the price war among shoe brands and dealer channels warfare, professional fight a protracted war, war will be inevitable cash.
In such a market situation, the total generation of brands and how they will break through? Mr Zhou recommendations: Firstly. Brands need to clear brand positioning, develop five-year strategic development plan to seize goods at the core, by creating professional management team, good integration of the value chain. Secondly, the total generation from extensive to do retail business model transformation through self- management system, develop a good internal organizational framework and market strategic planning, operational and professional team under implementation team culture, good retail. Thirdly, do retail, we must carry out large-scale operations, the total generation who want to stare at a market area Plough conduct lifestyle Museum, standard shop counters designed rooms, small but beautiful community stores, shops and other stores combination treatment, according to their own products and management features, implement refined management of the store.
